Total relationship marketing [[Book] /]Evert Gummesson.
Von: Gummesson, Evert.
Materialtyp:
BuchVerlag: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2008Auflage: 3rd ed.Beschreibung: xiv, 376 p. : ill. ; 25 cm.ISBN: 0750686332.Schlagwörter: Marketing -- Management | Relationship marketing | Marketing relationnel | Service � la client�leDDC-Klassifikation: 658.812 | 658.8 | 658.8
Inhalte:
Ch. 1. Relational approaches to marketing -- Ch. 2. Classic market relationships -- Ch. 3. Special market relationships -- Ch. 4. Mega relationships -- Ch. 5. Nano relationships -- Ch. 6. Marketing metrics and return on relationships -- Ch. 7. RM and the network organization -- Ch. 8. RM/CRM - drivers of a paradigm shift in marketing.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 658.8 G T (Regal durchstöbern) | 1 | Verfügbar |
Previous ed.: 2002.
Includes bibliographical references (p. [345]-363) and index.
Ch. 1. Relational approaches to marketing -- Ch. 2. Classic market relationships -- Ch. 3. Special market relationships -- Ch. 4. Mega relationships -- Ch. 5. Nano relationships -- Ch. 6. Marketing metrics and return on relationships -- Ch. 7. RM and the network organization -- Ch. 8. RM/CRM - drivers of a paradigm shift in marketing.
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