| 000 -LEADER |
|---|
| fixed length control field |
01551cam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071130s2008 ne a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750687118 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750687119 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaOTU |
| Language of cataloging |
eng |
| Transcribing agency |
CaBVAS |
| Modifying agency |
BAKER |
| -- |
CaOGU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.129 |
| Item number |
.W55 2008 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
W M |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
W M |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000072276 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Hugh, |
| Dates associated with a name |
1962- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The multichannel challenge |
| Medium |
[[Book] :] |
| Remainder of title |
integrating customer experiences for profit / |
| Statement of responsibility, etc. |
Hugh Wilson, Rod Street and Lindsay Bruce. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Amsterdam : |
| Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 218 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
So what is multichannel? -- Pt. 1. case for multichannel -- 1. importance of channels -- 2. Making multichannel a source of competitive advantage -- 3. Multichannel diagnostic -- Pt. 2. Developing multichannel strategy -- 4. Defining the right channel combinations to offer -- 5. Integrating the multichannel proposition -- 6. Building the case for change -- Pt. 3. Making multichannel work in practice -- 7. Organising for successful change -- 8. Tracking and measuring effectiveness -- 9. Encouraging customers to use channels effectively. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing channels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Organizational effectiveness. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Street, Rod. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bruce, Lindsay. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
