The multichannel challenge [[Book] :]integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce.
Von: Wilson, Hugh.
Mitwirkende(r): Street, Rod | Bruce, Lindsay.
Materialtyp:
BuchVerlag: Amsterdam : Elsevier/Butterworth-Heinemann, c2008Auflage: 1st ed.Beschreibung: xxii, 218 p. : col. ill. ; 25 cm.ISBN: 0750687118; 9780750687119.Schlagwörter: Marketing channels | Customer services | Organizational effectivenessDDC-Klassifikation: 658.872
Inhalte:
So what is multichannel? -- Pt. 1. case for multichannel -- 1. importance of channels -- 2. Making multichannel a source of competitive advantage -- 3. Multichannel diagnostic -- Pt. 2. Developing multichannel strategy -- 4. Defining the right channel combinations to offer -- 5. Integrating the multichannel proposition -- 6. Building the case for change -- Pt. 3. Making multichannel work in practice -- 7. Organising for successful change -- 8. Tracking and measuring effectiveness -- 9. Encouraging customers to use channels effectively.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 658.872 W M (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references and index.
So what is multichannel? -- Pt. 1. case for multichannel -- 1. importance of channels -- 2. Making multichannel a source of competitive advantage -- 3. Multichannel diagnostic -- Pt. 2. Developing multichannel strategy -- 4. Defining the right channel combinations to offer -- 5. Integrating the multichannel proposition -- 6. Building the case for change -- Pt. 3. Making multichannel work in practice -- 7. Organising for successful change -- 8. Tracking and measuring effectiveness -- 9. Encouraging customers to use channels effectively.
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