Understanding corporate strategy [Book /]John L. Thompson.
Von: Thompson, John L.
Materialtyp:
BuchVerlag: London : Thompson Learning, 2001Beschreibung: xix, 610 p. : ill. ; 24 cm.ISBN: 1861527551.Schlagwörter: Business planning | Strategic planningDDC-Klassifikation: 355.02
Inhalte:
1. Introducing Strategy and Strategic Management -- 2. The Organizational Mission and Objectives -- 3. Measuring Success -- 4. Culture and Values -- 5. Environmental Analysis, Synergy and Strategic Positioning -- 6. The Dynamics of Competition -- 7. Strategic Resources -- 8. An Introduction to Strategy Creation and Strategic Change -- 9. Strategic Planning -- 10. Emergent Strategy and Intrapreneurship: The Contribution of People and Information -- 11. Strategic Alternatives and Market Entry Strategies -- 12. Strategy Evaluation -- 13. Strategy Implementation.
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6october 1105 | 355.02 JU (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1105 Regal ausblenden
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| 355.00943 QH Hitler's samurai | 355.009439 EH Harcunk... 1920-1945 | 355.009509049 M E East Asian naval weapons acquisitions in the 1990s | 355.02 JU Understanding corporate strategy | 355'.02'0905 M N The new wars | 355.0217 C M Missile envy | 355.0217 E E Exterminism and cold war |
Includes bibliographies and index.
1. Introducing Strategy and Strategic Management -- 2. The Organizational Mission and Objectives -- 3. Measuring Success -- 4. Culture and Values -- 5. Environmental Analysis, Synergy and Strategic Positioning -- 6. The Dynamics of Competition -- 7. Strategic Resources -- 8. An Introduction to Strategy Creation and Strategic Change -- 9. Strategic Planning -- 10. Emergent Strategy and Intrapreneurship: The Contribution of People and Information -- 11. Strategic Alternatives and Market Entry Strategies -- 12. Strategy Evaluation -- 13. Strategy Implementation.
All Ages.
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