When MBAs rule the newsroom [Book :]how the marketers and managers are reshaping today's media / Doug Underwood.
Von: Underwood, Doug.
Materialtyp:
BuchVerlag: New York : Columbia University Press, c1993Beschreibung: , 259 p. ; 24 cm.ISBN: 0231080484 (acid-free paper).Schlagwörter: Newspapers -- Marketing | Newspapers -- Management | Newspaper publishingDDC-Klassifikation: 070.40688
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6october 1105 | 070.406 UM (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1105 Regal ausblenden
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| 070.4 S P Practical journalism | 070.4023 G S So you want to be a journalist? | 070.4023 S N Newswriter's handbook | 070.406 UM When MBAs rule the newsroom | 070.4071194 T J Journalism | 070.40922 K F The first casualty | 070.41 C H Handbook of modern newspaper editing and production |
Includes bibliographical references (p. [237]-241) and index.
All Ages.
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