Essentials of health care marketing [[Book] /]Eric N. Berkowitz.
Von: Berkowitz, Eric N.
Materialtyp:
BuchVerlag: Sudbury, Mass. : Jones and Bartlett Publishers, c2006Auflage: 2nd ed.Beschreibung: xvi, 416 p. : ill. ; 23 cm.ISBN: 0763783501 (pbk.); 9780763783501.Schlagwörter: Medical care -- Marketing | Marketing of Health ServicesDDC-Klassifikation: 362.10688 Online-Ressourcen: Table of contents
Inhalte:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
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| 362.10683 MH The health care manager's human resources handbook | 362.10684 S.S Strategies for healthcare information systems | 362.10684 W P Patient safety | 362.10688 B E Essentials of health care marketing | 362.10688 B E Essentials of health care marketing | 362.1072 BH Handbook of health research methods | 362.1072 D I Introduction to research : |
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
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