Film marketing [[Book] /]Finola Kerrigan.
Von: Kerrigan, Finola.
Materialtyp:
BuchVerlag: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2010Auflage: 1st ed.Beschreibung: 265 p ; 25 cm.ISBN: 9780750686839 ; 0750686839 (pbk.).Schlagwörter: Motion pictures -- MarketingDDC-Klassifikation: 384.80688
Inhalte:
Introduction.
The Origins and Development of the Film Industry.
Development and Market Research in the Film Industry.
Structural Considerations and Film Marketing.
The Film Marketing Mix.
Consumer Selection of Films.
Film Marketing Materials.
The Film Marketing Calendar.
Social and Societal Marketing and Films.
The Impact of Technology on Film Marketing Practices.
Conclusions.
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| 384.5540941 QT Tomorrow’s television | 384.5540973 G I Inside prime time | 384.803 OD Dictionary of film and television terms | 384.80688 K F Film marketing | 385.22 LR Railway | 385.22 LR Railway | 386.80971352 W H Harbour lights |
Includes bibliographical references and indexes.
Ch. 1. Introduction.
Ch. 2. The Origins and Development of the Film Industry.
Ch. 3. Development and Market Research in the Film Industry.
Ch. 4. Structural Considerations and Film Marketing.
Ch. 5. The Film Marketing Mix.
Ch. 6. Consumer Selection of Films.
Ch. 7. Film Marketing Materials.
Ch. 8. The Film Marketing Calendar.
Ch. 9. Social and Societal Marketing and Films.
Ch. 10. The Impact of Technology on Film Marketing Practices.
Ch. 11. Conclusions.
All age.
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