The marketing of sport [[Book] /]edited by John Beech and Simon Chadwick.
Von: Beech, John G.
Mitwirkende(r): Beech, John G | Chadwick, Simon.
Materialtyp:
Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
---|---|---|---|---|---|
![]() |
6october 1204 | 796.0698 B M (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1204 Regal ausblenden
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
796.069 MS Strategic sports event management | 796.069 MS Strategic sports event management | 796.069 PM The Management of sport | 796.0698 B M The marketing of sport | 796.0698 S I Introduction to sport marketing | 796.07 WF Foundations of physical education and sport | 796.070973 HR A reflective approach to teaching physical education |
Includes Index
Includes bibliographical references and index.
Includes Web resources.
Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.
All age.
Es gibt keine Kommentare zu diesem Titel.