The 6Iimperatives of Marketing [Book :]lessons from the world's best companies / Allan J. Magrath.
Von: Magrath, Allan J.
Materialtyp:
BuchVerlag: New York, NY : American Management Association, 1992Beschreibung: 196 p. : ill. ; 24 cm.ISBN: 0814450423 .Schlagwörter: Marketing. -- Magrath, Allan J | Consumer satisfaction | Marketing -- Case studies | Marketing | Consommateurs -- Satisfaction | Marketing -- Cas, �tudes deDDC-Klassifikation: 658.8
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6october 1203 | 658.8 M.I (Regal durchstöbern) | 1 | Verfügbar |
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| 658.8 KP Principles of marketing | 658.8 L E Essentials of marketing | 658.8 M C Cases in marketing management | 658.8 M.I The 6Iimperatives of Marketing | 658.8 M M Marketing in a nutshell | 658.8 MC Consumer Behavior | 658.8 MI Introduction to marketing |
Includes bibliographical references and index.
All Ages.
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