Pictorial metaphor in advertising [Book /]Charles Forceville.
Von: Forceville, Ch. (Charles).
Mitwirkende(r): Forceville, Ch.
Materialtyp:
BuchVerlag: London ; New York : Routledge, 1996Beschreibung: x, 233 p. : ill. ; 23 cm.ISBN: 0415128684; 0415186765.Schlagwörter: Symbolism in advertising | Pictures -- Printing | Metaphor | Advertising layout and typographyDDC-Klassifikation: 659.1 Online-Ressourcen: Publisher description
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6october 1203 | 659.1FP (Regal durchstöbern) | 2 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.1BF The fundamentals of creative advertising | 659.1BI Introduction to advertising and promotion | 659.1D N No-copy advertising | 659.1FP Pictorial metaphor in advertising | 659.1HP The Practice of advertising | 659.1K B Best of european &advertising 2000 | 659.1K B Best of european &advertising 2000 |
Includes bibliographical references (p. [223-230]) and index.
All Ages.
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