Strategic marketing management cases [Book /]David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Von: Cravens, David W.
Mitwirkende(r): Lamb, Charles W | Crittenden, Victoria Lynn.
Materialtyp:
BuchReihen: The Irwin/McGraw-Hill series in marketing. Verlag: Boston : Irwin/McGraw-Hill, 1999Auflage: 6th ed.Beschreibung: xvi, 624 p. : ill. ; 26 cm. +.ISBN: 0256261253.Schlagwörter: Marketing -- Cravens, David WDDC-Klassifikation: 658.802
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6october 1203 | 658.802 C S (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.800285467 K R Readings in electronic commerce | 658.8002854678 C E eMarketing eXcellence | 658.802 B B Business Marketing | 658.802 C S Strategic marketing management cases | 658.802 CD Developing a winning marketing plan | 658.802 CS Strategic Marketing Communication | 658.802 CS Strategic marketing |
Includes bibliographical references and index of cases.
All Ages.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
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