Qualitative research methods in public relations and marketing communications [Book /]Christine Daymon and Immy Holloway.
Von: Daymon, Christine.
Mitwirkende(r): Holloway, Immy.
Materialtyp:
BuchVerlag: London ; New York : Routledge, 2002Beschreibung: viii, 293 p. ; : ill ; 24 cm.ISBN: 0415222737.Schlagwörter: Corporations -- Public relations -- Research -- Methodology | Public relations -- Research -- Methodology | Marketing research -- Methodology | Qualitative researchDDC-Klassifikation: 659.2072
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6october 1203 | 659.2072 D Q (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.2 W P Public relations | 659.202854678 P O Online public relations | 659.2072 Public relations metrics | 659.2072 D Q Qualitative research methods in public relations and marketing communications | 659.2930776 H I Information communication technologies and city marketing | 659.2930776 KT Tourism Marketing for cities and towns | 659.302 G S Cases in advertising and communications management |
Includes bibliographical references (p. [275]-284) and index.
All Ages.
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