Advertising, promotion, and supplemental aspects of integrated marketing communications [Book /]Terence A. Shimp.
Von: Shimp, Terence A.
Mitwirkende(r): Shimp, Terence A. Promotion management & marketing communications.
Materialtyp:
BuchReihen: The Dryden Press series in marketing. Verlag: Fort Worth : Dryden Press, 1997Auflage: 4th ed.Beschreibung: xxiv, 589 p. : col. ill. ; 27 cm.ISBN: 0030103525.Schlagwörter: Communication in marketing | Sales promotion | Advertising | Direct marketingDDC-Klassifikation: 658.82
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
|---|---|---|---|---|---|
Books
|
6october 1203 | 658.82SA (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
|
|
|
|
|
|
|
||
| 658.81FS Sales management | 658.827AI Identity design sourcebook | 658.82S D Designing brands | 658.82SA Advertising, promotion, and supplemental aspects of integrated marketing communications | 658.8342SC Consumer Behavior | 658.8342SC Consumer behaviour | 658.83AM Marketing research |
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Includes bibliographical references and index.
All Ages.
Es gibt keine Kommentare zu diesem Titel.