The Marketer's guide to public relations [Book :]how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.
Von: Harris, Thomas L.
Mitwirkende(r): Harris, Thomas L.
Materialtyp:
BuchReihen: Wiley series on business strategy. Verlag: New York : Wiley, 1991Beschreibung: xiv, 306 p. : ill. ; 24 cm.ISBN: 0471618853.Schlagwörter: Corporations -- Public relations | Marketing -- Management | Corporate sponsorshipDDC-Klassifikation: 659.2
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6october 1203 | 659.2 HM (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.2 H P The Practice of public relations | 659.2 H P The Practice of public relations | 659.2 H P Public relations cases | 659.2 HM The Marketer's guide to public relations | 659.2 HM The Marketer's guide to public relations in the 21st century | 659.2 HP PublicRelations | 659.2 JP PublicRelations |
Includes bibliographical references (p. 298-299) and index.
All Ages.
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