Relationship marketing [Book :]creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.
Von: Christopher, Martin.
Mitwirkende(r): Payne, Adrian | Ballantyne, David.
Materialtyp:
BuchVerlag: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2002Beschreibung: xvi, 242 p. : ill. ; 24 cm.ISBN: 0750648392.Schlagwörter: Relationship marketingDDC-Klassifikation: 658.8 Online-Ressourcen: Publisher description | Table of contents only
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6october 1203 | 658.8 CR (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.8 C S Strategic marketing | 658.8 CD Consumer Behavior | 658.8 CM marketing channels | 658.8 CR Relationship marketing | 658.8 D I Introduction to marketing concepts | 658.8 D M Marketing management | 658.8 DB Basic Marketing Management |
Previous ed.: 1991.
Includes bibliographical references and index.
All Ages.
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