The Future of advertising [Book :]new media, new clients, new consumers in the post-television age / Joe Cappo.
Von: Cappo, Joe.
Materialtyp:
BuchVerlag: New Delhi. : McGraw-Hill, 2003Beschreibung: xi, 260 p. : ill. ; 22 cm.ISBN: 007059838x.Schlagwörter: Advertising | Advertising -- United States | AdvertisingDDC-Klassifikation: 659.1 Online-Ressourcen: Table of contents | Publisher description
Inhalte:
Reminiscences from a skybox overlooking the advertising arena -- And then there were four -- What to do when the money tree dies? -- Advertising changes its tune -- Drowning in media -- The dilution of creativity -- There is no line -- Retailers flex their muscles -- Integration : key to the future -- Reinventing media, and other variations on the theme -- The internet as change agent -- Who are these people anyway? -- Does advertising have a future?
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6october 1203 | 659.1 CF (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.1 C W 100 ways to create a great ad | 659.1 CB the Best in retail corporate identity | 659.1 CB the Best in retail corporate identity | 659.1 CF The Future of advertising | 659.1 F A Advertising | 659.1 F H How to produce successful advertising | 659.1 H A Advertising and promotion : |
Includes bibliographical references (p. 249-253) and Index.
Reminiscences from a skybox overlooking the advertising arena -- And then there were four -- What to do when the money tree dies? -- Advertising changes its tune -- Drowning in media -- The dilution of creativity -- There is no line -- Retailers flex their muscles -- Integration : key to the future -- Reinventing media, and other variations on the theme -- The internet as change agent -- Who are these people anyway? -- Does advertising have a future?
All Ages.
UNCP 308029.
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