Customer relationship management [[Book] :]integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
Von: Zikmund, William G.
Mitwirkende(r): McLeod, Raymond | Gilbert, Faye W.
Materialtyp:
BuchVerlag: Hoboken, N.J. : Wiley, c2003Beschreibung: xix, 179 p. : ill. ; 24 cm.ISBN: 0471271373.Schlagwörter: Relationship marketing | Customer relations -- Management | Customer relations -- Management -- Data processingDDC-Klassifikation: 658.812 Online-Ressourcen: Publisher description | Table of contents
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6october 1203 | 658.812 Z C (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.812 NN Customer services | 658.812 NN Customer services | 658.812 WC Customer connections | 658.812 Z C Customer relationship management | 658.816 R H Handbook of pricing research in marketing | 658.82 H H How to Generate great ideas | 658.82 H H How to Generate great ideas |
Includes bibliographical references and indexes.
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