Marketing knowledge management [[Book] :]managing knowledge in market oriented companies / Gabriele Troilo.
Von: Troilo, Gabriele.
Materialtyp:
BuchVerlag: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006Beschreibung: xvii, 193 p. : ill. ; 25 cm.ISBN: 9781845429072 (hardcover); 1845429079 (hardcover).Schlagwörter: Marketing -- Management | Knowledge management | MarketingDDC-Klassifikation: 658.802 Online-Ressourcen: Table of contents only
Inhalte:
Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.
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| 658.802 S C Creating a successful marketing strategy for your small new business | 658.802 S I integrated marketing communications in advertising and promomtion | 658.802 S.M Marketing strategy | 658.802 T M Marketing knowledge management | 658.802 T M Marketing knowledge management | 658.802 VI Internal marketing | 658.802 W E Essential guide to marketing planning |
Includes bibliographical references (p. 163-187) and index.
Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.
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