Advertising and promotion [[Book] :]an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Von: Belch, George E. (George Eugene).
Mitwirkende(r): Belch, Michael A.
Materialtyp:
BuchVerlag: Boston : McGraw-Hill Irwin, c2007Auflage: 7th ed.Beschreibung: xxvi, 820 p. : col. ill. ; 29 cm.ISBN: 0073101265 (alk. paper); 9780073101262 (alk. paper); 0071108521; 9780071108522; 0071105891; 9780071105897.Schlagwörter: Advertising | Sales promotion | Communication in marketingDDC-Klassifikation: 659.1
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Books
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6october 1203 | 659.1 B A (Regal durchstöbern) | 1 | Verfügbar | |
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Books
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6october 1203 | 659.1 B A (Regal durchstöbern) | 2 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.1 B.A The Advertising Handbook | 659.1 B.A The Advertising Handbook | 659.1 B A Advertising and promotion | 659.1 B A Advertising and promotion | 659.1 B A Advertising and promotion | 659.1 B A Advertising and promotion : | 659.1 B A Advertising and promotion : |
Includes bibliographical references (p. 763-789) and indexes.
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