Market-driven management [[Book] :]strategic and operational marketing / by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling.
Von: Lambin, Jean-Jacques.
Mitwirkende(r): Chumpitaz Caceres, Rub�n | Schuiling, Isabelle.
Materialtyp:
BuchVerlag: New York : Palgrave Macmillan, 2007Auflage: 2nd ed.Beschreibung: 477p. ; 25 cm.ISBN: 9781403998538 (cloth); 1403998531 (cloth); 9781403998521 (paper); 1403998523 (paper).Schlagwörter: Marketing -- Europe | Marketing -- Europe -- ManagementDDC-Klassifikation: 658.80094 Online-Ressourcen: Contributor biographical information | Publisher description | Table of contents only
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6october 1203 | 658.80094L M (Regal durchstöbern) | 1 | Verfügbar | |
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6october 1203 | 658.80094L M (Regal durchstöbern) | 2 | Verfügbar |
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| 658.5752S W What is product design? | 658.7BS Supply chain logistics management | 658.8'003 BM Macmillan dictionary of marketing and advertising | 658.80094L M Market-driven management | 658.80094L M Market-driven management | 658.8'00973 H M Marketing maistakes and successes | 658.8'02 VM Marketing communication |
Includes bibliographical references and index.
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