Services marketing management [[Book] :]a strategic perspective/ / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Von: Kasper, Hans.
Mitwirkende(r): Helsdingen, Piet van | Gabbott, Mark.
Materialtyp:
BuchVerlag: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2006Auflage: 2d ed.Beschreibung: xvii, 554 p. ; : ill. ; 26 cm.ISBN: 0470091169 ; 0470091169.Schlagwörter: Service industries -- Marketing -- Management | Customer services -- Marketing -- ManagementDDC-Klassifikation: 658.8 Online-Ressourcen: Table of contents only | Publisher description
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6october 1203 | 658.8 K S (Regal durchstöbern) | 1 | Verfügbar | |
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| 658.8 K P Principls of marketing | 658.8 K P Principles of marketing | 658.8 K S Services marketing management | 658.8 K S Services marketing management | 658.8 K S Social marketing : | 658.8 KD Financial institutions,markets,and mony | 658.8 KM Marketing management |
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
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