Advertising [[Book] :]its business, culture and careers / Andy Tibbs.
Von: Tibbs, Andy.
Materialtyp:
BuchVerlag: New York : Routledge, 2009Auflage: 1st ed.Beschreibung: 217 p : ill ; 24 cm.ISBN: 9780415544689 ; 9780415544665 (pbk. : alk. paper); 9780203865958 (ebook); 0415544688 (hardback : alk. paper); 0415544661 (pbk. : alk. paper); 0203865952 (ebook).Schlagwörter: Advertising -- Vocational guidanceDDC-Klassifikation: 659.1023
Inhalte:
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
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6october 1203 | 659.1023 T A (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.1014 C D The Discourse of Advertising | 659.1014 G L The Language of advertising | 659.1019 F A The advertising effect : | 659.1023 T A Advertising | 659.10973 B C Advertising and A Democratic press | 659.10973 M M Making it in advertising | 659.111 Essentials of media planning |
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
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