Public relations [[Book] :]concepts, practice and critique / Jacquie L'Etang.
Von: L'Etang, Jacquie.
Materialtyp:
BuchVerlag: Los Angeles ; London : SAGE Publications, 2008Auflage: 1st ed.Beschreibung: xiii, 290 p. : ill. ; 24 cm.ISBN: 9780412930482; 9781412930482.Schlagwörter: Public relationsDDC-Klassifikation: 659.2 | 659.2 | Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 659.2 L P (Regal durchstöbern) | 1 | Verfügbar |
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| 659.2 HM The Marketer's guide to public relations in the 21st century | 659.2 HP PublicRelations | 659.2 JP PublicRelations | 659.2 L P Public relations | 659.2 M O Organizational communication | 659.2 N P Public relations writing | 659.2 N P Public relations writing |
Includes bibliographical references (p. [263]-282) and index.
1. Introduction: critical thinking and interdisciplinary perspectives. P.1.
2. Public relations: defining the discipline and the practice. P.16.
3. Reputation, image and impression management. P.46.
4. Risk, issues and ethics. P.69.
5. Public affairs and the public sphere. P.96.
6. Media perspectives: critique, effects and evaluation. P.118.
7. Health communication and social marketing. P.135.
8. Public relations and management. P.158.
9. Organizational communication: understanding and researching organizations. P.186.
10. Public relations in 'promotional culture' and 'in everyday life'. P.211.
11. Public relations in a globalized world. P.229.
12. Key thinkers and thought in public relations. P.244.
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