Advertising campaign strategy [[Book] :]a guide to marketing communication plans / Donald E. Parente.
Von: Parente, Donald.
Materialtyp:
BuchVerlag: Mason, Ohio : Thomson/South-Western, 2006Auflage: 4th ed.Beschreibung: xxvi, 400 p. : ill. ; 24 cm.ISBN: 0324422822.Weitere Titel: Guide to marketing communication plans | Marketing communication plans.Schlagwörter: Advertising campaigns | Communication in marketingDDC-Klassifikation: 659.113 Online-Ressourcen: Table of contents
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6october 1203 | 659.113 P P (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 659.111 Essentials of media planning | 659.111 KA Advertising media planning | 659.111 S A Advertising media planning | 659.113 P P Advertising campaign strategy | 659.1314 Retail desire | 659.132 DC Creative strategy in advertising | 659.132 DC Creative strategy in advertising |
Includes bibliographical references and index.
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