Creating a successful marketing strategy for your small new business [[Book] /]Stanley F. Stasch.
Von: Stasch, Stanley F.
Materialtyp:
BuchVerlag: Santa Barbara, Calif. : Praeger/ABC-CLIO, 2010Auflage: 1st.ed.Beschreibung: xi, 225 p. : ill. ; 25 cm.ISBN: 9780313382468; 0313382468 (hard copy : alk. paper); 9780313382475 (ebook); 0313382476 (ebook).Schlagwörter: Marketing -- Management | Strategic planning | New business enterprises | Small businessDDC-Klassifikation: 658.802
Inhalte:
Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.
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6october 1203 | 658.802 S C (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.802 PS Strategic marketing | 658.802 R.B Business marketing strategy | 658.802 R S Services Marketing / | 658.802 S C Creating a successful marketing strategy for your small new business | 658.802 S I integrated marketing communications in advertising and promomtion | 658.802 S.M Marketing strategy | 658.802 T M Marketing knowledge management |
Includes bibliographical references and index.
Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.
All age.
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