Business model design and learning : a strategic guide / Barbara Spencer.
Von: Spencer, Barbara.
Materialtyp:
BuchReihen: Strategic management collection: ; 2013 digital library: Verlag: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Auflage: 1st ed.Beschreibung: 138 p : Ill ; 23 cm.ISBN: 9781606494875 (electronic bk.); 9781606494868 (pbk.).Schlagwörter: Business planningDDC-Klassifikation: 658.4012 | Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 658.4012 (Regal durchstöbern) | 1 | Verfügbar |
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| 658.4010971 C B Business policy | 658.4012 Strategies for policy making | 658.4012 Strategic planning for success | 658.4012 Business model design and learning : | 658.4012 A F Fundamentals of business strategy | 658.4012 A S Strategic management | 658.4012 AF Fundamentals of business strategy |
Includes index.
Part of: 2013 digital library.
Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index.
The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
Mode of access: World Wide Web.
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