The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.
Von: Ferrier, Adam [author.].
Mitwirkende(r): Fleming, Jennifer (Jennifer A.).
Materialtyp:
BuchVerlag: South Melbourne, Vic. Oxford University Press, 2014.Beschreibung: xviii, 213 pages : illustrations ; 23 cm.Inhaltstyp: text Medientyp: unmediated Datenträgertyp: volumeISBN: 9780195593921 (paperback); 0195593928 (paperback).Schlagwörter: Advertising -- Psychological aspects | Consumer behavior | Branding (Marketing) | Influence (Psychology)DDC-Klassifikation: 659.1019 | Medientyp | Aktueller Standort | Sammlung | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | تزويد بطلب د سيد التونسي | 659.1019 F A (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 , Sammlung: تزويد بطلب د سيد التونسي Regal ausblenden
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| 658.872 L E E-commerce | 659.1 B A Advertising and promotion : | 659.1 M A Advertising & IMC | 659.1019 F A The advertising effect : | 660.65 S G Genetic Engineering and Rice Biotechnology / | 668.494 Z S Strengthening of concrete structures with adhesively bonded reinforcement : | 686 A F Format / |
سيد التونسى / كلية الاعلام
Includes bibliographical references.
pt. 1. Which behaviour to change? -- The dark arts : an overview of advertising -- Definition : identifying the behaviour you want to change -- Thoughts, feelings, and actions : using action to change behaviour -- Action spurs : sometimes we need a little kick -- pt. 2. Motivation action spurs -- Reframing : it's not what you say, it's how you say it -- Evocation : can you feel it? -- Collectivism : everyone else is doing it -- Ownership : what do you think? -- Play : the world is a game -- Utility : no more empty promises? -- Modelling : monkey see, monkey do -- pt. 3. Ease action spurs -- Skill up : Stop the "I don't know how" -- Eliminate complexity : knock down the hurdles -- Commitment : how a small request leads to a bigger agreement -- pt. 4. How to be good -- Using your powers for good.
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