Essentials of health care marketing [[Book] /]Eric N. Berkowitz.
Von: Berkowitz, Eric N.
Materialtyp:
BuchVerlag: Sudbury, Mass. : Jones and Bartlett Publishers, c2006Auflage: 2nd ed.Beschreibung: xvi, 416 p. : ill. ; 23 cm.ISBN: 0763783501 (pbk.); 9780763783501.Schlagwörter: Medical care -- Marketing | Marketing of Health ServicesDDC-Klassifikation: 362.10688 Online-Ressourcen: Table of contents
Inhalte:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
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6october 1105 | 362.10688 B E (Regal durchstöbern) | 1 | Verfügbar | |
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Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
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