Understanding corporate strategy [Book /]John L. Thompson.
Von: Thompson, John L.
Materialtyp:
BuchVerlag: London : Thompson Learning, 2001Beschreibung: xix, 610 p. : ill. ; 24 cm.ISBN: 1861527551.Schlagwörter: Business planning | Strategic planningDDC-Klassifikation: 355.02
Inhalte:
1. Introducing Strategy and Strategic Management -- 2. The Organizational Mission and Objectives -- 3. Measuring Success -- 4. Culture and Values -- 5. Environmental Analysis, Synergy and Strategic Positioning -- 6. The Dynamics of Competition -- 7. Strategic Resources -- 8. An Introduction to Strategy Creation and Strategic Change -- 9. Strategic Planning -- 10. Emergent Strategy and Intrapreneurship: The Contribution of People and Information -- 11. Strategic Alternatives and Market Entry Strategies -- 12. Strategy Evaluation -- 13. Strategy Implementation.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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Books
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6october 1105 | 355.02 JU (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographies and index.
1. Introducing Strategy and Strategic Management -- 2. The Organizational Mission and Objectives -- 3. Measuring Success -- 4. Culture and Values -- 5. Environmental Analysis, Synergy and Strategic Positioning -- 6. The Dynamics of Competition -- 7. Strategic Resources -- 8. An Introduction to Strategy Creation and Strategic Change -- 9. Strategic Planning -- 10. Emergent Strategy and Intrapreneurship: The Contribution of People and Information -- 11. Strategic Alternatives and Market Entry Strategies -- 12. Strategy Evaluation -- 13. Strategy Implementation.
All Ages.
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