When MBAs rule the newsroom [Book :]how the marketers and managers are reshaping today's media / Doug Underwood.
Von: Underwood, Doug.
Materialtyp:
BuchVerlag: New York : Columbia University Press, c1993Beschreibung: , 259 p. ; 24 cm.ISBN: 0231080484 (acid-free paper).Schlagwörter: Newspapers -- Marketing | Newspapers -- Management | Newspaper publishingDDC-Klassifikation: 070.40688
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
|---|---|---|---|---|---|
Books
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6october 1105 | 070.406 UM (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references (p. [237]-241) and index.
All Ages.
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