Essentials of business research [[Book] :]a guide to doing your research project / Jonathan Wilson.
Von: Wilson, Jonathan.
Materialtyp:
BuchVerlag: Los Angeles : Sage, 2010Auflage: 1st ed.Beschreibung: xix, 316 p. : ill. ; 24 cm.ISBN: 9781848601338; 9781848601321; 1848601328.Schlagwörter: Business -- Research -- Methodology | Dissertations, AcademicDDC-Klassifikation: 650.072 | 650.072
Inhalte:
An introduction to business research.
Developing a research topic.
Conducting a literature review.
Addressing ethical issues.
Establishing a research design.
Primary data collection.
Using secondary data.
Sampling.
Clearly define your target population.
Select your sampling frame.
Choose your sampling technique(s).
Determine your sample size.
Collect your data.
Assess your response rate.
Analyzing quantitative data.
Analyzing qualitative data.
Writing up and presenting your research.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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Books
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6october 1203 | 650.072 WE (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references and index.
1. An introduction to business research. P.1.
2. Developing a research topic. P.31.
3. Conducting a literature review. P.54.
4. Addressing ethical issues. P.79.
5. Establishing a research design. P.102.
6. Primary data collection. P.134.
7. Using secondary data. P.169.
8. Sampling. P.188.
Stage 1. Clearly define your target population. P.189.
Stage 2. Select your sampling frame. P.191.
Stage 3. Choose your sampling technique(s). P.191.
Stage 4. Determine your sample size. P.201.
Stage 5. Collect your data. P.205.
Stage 6. Assess your response rate. P.205.
9. Analyzing quantitative data. P.211.
10. Analyzing qualitative data. P.253.
11. Writing up and presenting your research. P.273.
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