Marketing leadership in hospitality and tourism [[Book] :]strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
Von: Shoemaker, Stowe.
Mitwirkende(r): Lewis, Robert C | Yesawich, Peter Charles.
Materialtyp:
BuchVerlag: Upper Saddle River, N.J. : Pearson, 2007Auflage: 4th ed.Beschreibung: 662.p : +1 cd : col. ill., maps ; 28 cm.ISBN: 0131182404.Schlagwörter: Hospitality industry -- MarketingDDC-Klassifikation: 910.460688
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6october 1205 | 910.460688 SM (Regal durchstöbern) | 1 | Verfügbar |
Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
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