Branded nation [[Book] :]the marketing of Megachurch, College, Inc., and Museumworld / James B. Twitchell.
Von: Twitchell, James B.
Materialtyp:
BuchVerlag: New York ; Toronto : Simon & Schuster, 2005Beschreibung: 327 p. : ill. ; 22 cm.ISBN: 0743243463; 0743243471 (pbk.).Weitere Titel: Marketing of Megachurch, College, Inc., and Museumworld.Schlagwörter: Brand name products -- United States -- Marketing | Brand name products -- Social aspects -- United States | Church marketing -- United States | Education -- Marketing | Museums -- MarketingDDC-Klassifikation: 658.827
Inhalte:
Branding 101 : Marketing stories in a culture of consumption -- One market under God : the churching of brands -- School daze : Higher Ed, Inc., in an age of branding -- Museumworld : The art of branding art -- When all business is show business, what's next?
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6october 1203 | 658.827 T B (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references (p. 303-313) and index.
Branding 101 : Marketing stories in a culture of consumption -- One market under God : the churching of brands -- School daze : Higher Ed, Inc., in an age of branding -- Museumworld : The art of branding art -- When all business is show business, what's next?
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