The Marketer's guide to public relations in the 21st century [Book /]Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler.
Von: Harris, Thomas L.
Mitwirkende(r): Whalen, Patricia T | Harris, Thomas L. Marketer's guide to public relations.
Materialtyp:
BuchVerlag: Mason, Ohio : Texere, 2006Beschreibung: viii, 287 p. ; 24 cm.ISBN: 0324312105.Schlagwörter: Corporations -- Public relations | Marketing -- Management | Public relations | Marketing public relationsDDC-Klassifikation: 659.2 Online-Ressourcen: Table of contents only
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 659.2 HM (Regal durchstöbern) | 1 | Verfügbar |
Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.
All Ages.
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