Budelmann, Kevin.

Brand identity essentials 100 principles for designing logos and building brands / [[Book] :] Kevin Budelmann, Yang Kim, Curt Wozniak. - Beverly, Mass. : Rockport Publishers, 2010. - 208 p. : ill. (chiefly col.) ; 27 cm.

Includes index.

Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

All age.

9781592535781 159253578X

GBB067953 bnb

015567037 Uk


Logos (Symbols)--Design.
Industrial design coordination.

741.6

/ BB
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