Brand identity essentials (Titelsatznr. 31913)

[ MARC ]
000 -LEADER
fixed length control field 01953cam a2200361 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150623170805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100504s2010 maua 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB067953
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015567037
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592535781
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 159253578X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- UKM
-- C\P
-- YDXCP
-- BWX
-- CDX
-- UKWOH
-- OMB
-- DLC
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number BB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 741.6
Item number BB
001 - CONTROL NUMBER
control field 0000076273
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Budelmann, Kevin.
245 10 - TITLE STATEMENT
Title Brand identity essentials
Medium [[Book] :]
Remainder of title 100 principles for designing logos and building brands /
Statement of responsibility, etc. Kevin Budelmann, Yang Kim, Curt Wozniak.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Beverly, Mass. :
Name of publisher, distributor, etc. Rockport Publishers,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 208 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
520 8# - SUMMARY, ETC.
Summary, etc. This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
521 ## - TARGET AUDIENCE NOTE
Target audience note All age.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logos (Symbols)
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial design coordination.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kim, Yang,
Dates associated with a name 1968-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wozniak, Curt.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://catdir.loc.gov/catdir/enhancements/fy1009/2010018826-d.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://catdir.loc.gov/catdir/enhancements/fy1009/2010018826-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
        6october 6october 1204 2011-04-28 250.00 1 741.6 BB SOULE204001116 2021-10-12 2021-10-12 1 2015-06-23 Books
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