SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Smith, P R.

Strategic Marketing Communication New ways to build and integrate communication / [Book :] P R.Smith. - 2nd.ed. - New York : McGraw Hill, 1998. - 300 P : ill. (some col.) ; 25 cm. - The Irwin series in marketing .

including index.

Includes bibliographical references and indexes.

the nature of marketing communication / the theory of the communications process / the nature of strategy / markting communications stratgy / planning /startgy.

All age.

ISBN: 0749429186

LCCN: 93015608

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .C72 1994

Dewey Class. No.: 658.802

National Library of Medicine Call No.: 658.802 / S S