Strategic Marketing Communication [Book :]New ways to build and integrate communication / P R.Smith.
Von: Smith, P R.
Mitwirkende(r): berry, chris | pulford, alan.
Materialtyp:
BuchReihen: The Irwin series in marketing. Verlag: New York : McGraw Hill, 1998Auflage: 2nd.ed.Beschreibung: 300 P : ill. (some col.) ; 25 cm.ISBN: 0749429186.Schlagwörter: Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC-Klassifikation: 658.802
Inhalte:
the nature of marketing communication / the theory of the communications process / the nature of strategy / markting communications stratgy / planning /startgy.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
|---|---|---|---|---|---|
Books
|
6october 1203 | 658.802 CS (Regal durchstöbern) | 1 | Verfügbar |
including index.
Includes bibliographical references and indexes.
the nature of marketing communication / the theory of the communications process / the nature of strategy / markting communications stratgy / planning /startgy.
All age.
Es gibt keine Kommentare zu diesem Titel.