| 000 -LEADER |
|---|
| fixed length control field |
01564pam a2200421 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
930329s1998 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
93015608 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749429186 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
0256156121 (international edition) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 93015608 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.C72 1994 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
S S |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
20 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
S S |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000021296 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, P R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic Marketing Communication |
| Medium |
[Book :] |
| Remainder of title |
New ways to build and integrate communication / |
| Statement of responsibility, etc. |
P R.Smith. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
300 P : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
25 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
including index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
the nature of marketing communication / the theory of the communications process / the nature of strategy / markting communications stratgy / planning /startgy. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All age. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
berry, chris. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
pulford, alan. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 991 ## - |
|---|
| -- |
c-GenColl |
| -- |
HF5415.135 |
| -- |
.C72 1994 |
| -- |
00025160332 |
| -- |
Copy 1 |
| -- |
BOOKS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
