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Belch, George E.

Introduction to advertising and promotion an integrated marketing communications perspective / [Book :] Introduction to advertising & promotion. George E. Belch, Michael A. Belch. - 3rd ed. - Chicago : Irwin, c1995. - xxii, 762 p. : ill. (som col.), col. maps ; 28 cm. - The Irwin series in marketing .

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Includes bibliographical references (p. 721-738) and indexes.

All Ages.

ISBN: 0256136963 0256136971 (international students ed.)

LCCN: 94022646

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 1995

Dewey Class. No.: 659.1

National Library of Medicine Call No.: / BI