Introduction to advertising and promotion [Book :]an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Von: Belch, George E. (George Eugene).
Mitwirkende(r): Belch, Michael A | Belch, George E. (George Eugene). Introduction to advertising & promotion.
Materialtyp:
BuchReihen: The Irwin series in marketing. Verlag: Chicago : Irwin, c1995Auflage: 3rd ed.Beschreibung: xxii, 762 p. : ill. (som col.), col. maps ; 28 cm.ISBN: 0256136963; 0256136971 (international students ed.).Weitere Titel: Introduction to advertising & promotion [Covertitel].Schlagwörter: Advertising | Sales promotion | Communication in marketingDDC-Klassifikation: 659.1
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 659.1BI (Regal durchstöbern) | 1 | Verfügbar |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
All Ages.
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