Introduction to advertising and promotion (Titelsatznr. 48695)

[ MARC ]
000 -LEADER
fixed length control field 01317pam a2200373 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003911.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940706s1995 iluab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94022646
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256136963
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256136971 (international students ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 1995
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number BI
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number BI
001 - CONTROL NUMBER
control field 0000038128
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Eugene).
245 10 - TITLE STATEMENT
Title Introduction to advertising and promotion
Medium [Book :]
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch, Michael A. Belch.
246 14 - VARYING FORM OF TITLE
Title proper/short title Introduction to advertising & promotion.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 762 p. :
Other physical details ill. (som col.), col. maps ;
Dimensions 28 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
500 ## - GENERAL NOTE
General note Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 721-738) and indexes.
521 ## - TARGET AUDIENCE NOTE
Target audience note All Ages.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Eugene)
Title of a work Introduction to advertising & promotion.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2006-10-10 172.00 659.1BI SOULE203005191 2021-08-29 1 2015-07-06 Books
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