SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Chaffey, Dave, 1963-

eMarketing eXcellence planning and optimizing your digital marketing / [[Book] :] Dave Chaffey and P.R. Smith. - 3rd ed. - Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008. - xviii, 508 p. : ill. (some col.) ; 25 cm. - Emarketing essentials .

Previous ed.: 2005. Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Introduction to e-marketing. Remix. E-models. E-customers. E-tools. Site design. Traffic building. E-CRM. E-business. E-planning.

All age.

ISBN: 9780750689458

Nat. Bib. Agency Control No.: 014590404

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .C43 2008

Dewey Class. No.: 658.8002854678

National Library of Medicine Call No.: / C E