eMarketing eXcellence [[Book] :]planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.
Von: Chaffey, Dave.
Mitwirkende(r): Smith, P. R., (Paul Russell) | Chartered Institute of Marketing.
Materialtyp:
BuchReihen: Emarketing essentials. Verlag: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008Auflage: 3rd ed.Beschreibung: xviii, 508 p. : ill. (some col.) ; 25 cm.ISBN: 9780750689458.Schlagwörter: Internet marketingDDC-Klassifikation: 658.8002854678
Inhalte:
Introduction to e-marketing.
Remix.
E-models.
E-customers.
E-tools.
Site design.
Traffic building.
E-CRM.
E-business.
E-planning.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
|---|---|---|---|---|---|
Books
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6october 1203 | 658.8002854678 C E (Regal durchstöbern) | 1 | Verfügbar |
Previous ed.: 2005.
Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
Ch. 1. Introduction to e-marketing. P.1.
Ch. 2. Remix. P.48.
Ch. 3. E-models. P.92.
Ch. 4. E-customers. P.130.
Ch. 5. E-tools. P.182.
Ch. 6. Site design. P.220.
Ch. 7. Traffic building. P.276.
Ch. 8. E-CRM. P.345.
Ch. 9. E-business. P.395.
Ch. 10. E-planning. P.438.
All age.
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