eMarketing eXcellence (Titelsatznr. 50052)

[ MARC ]
000 -LEADER
fixed length control field 01592cam a2200457 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080409s2008 ne a b 001 0 eng
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014590404
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750689458
040 ## - CATALOGING SOURCE
Original cataloging agency CaBVAS
Language of cataloging eng
Transcribing agency CaBVAS
Modifying agency BWKUK
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .C43 2008
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number C E
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8002854678
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8002854678
Item number C E
001 - CONTROL NUMBER
control field 0000066817
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
245 10 - TITLE STATEMENT
Title eMarketing eXcellence
Medium [[Book] :]
Remainder of title planning and optimizing your digital marketing /
Statement of responsibility, etc. Dave Chaffey and P.R. Smith.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Amsterdam ;
-- Boston ;
-- London :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 508 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Emarketing essentials
500 ## - GENERAL NOTE
General note Previous ed.: 2005.
500 ## - GENERAL NOTE
General note Published in association with the Chartered Institute of Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 1.
Title Introduction to e-marketing.
-- P.1.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 2.
Title Remix.
-- P.48.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 3.
Title E-models.
-- P.92.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 4.
Title E-customers.
-- P.130.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 5.
Title E-tools.
-- P.182.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 6.
Title Site design.
-- P.220.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 7.
Title Traffic building.
-- P.276.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 8.
Title E-CRM.
-- P.345.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 9.
Title E-business.
-- P.395.
505 00 - FORMATTED CONTENTS NOTE
-- Ch. 10.
Title E-planning.
-- P.438.
521 ## - TARGET AUDIENCE NOTE
Target audience note All age.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Smith, P. R.,
Dates associated with a name 1957-
Fuller form of name (Paul Russell),
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2009-03-16 228.00 658.8002854678 C E SOULE203005011 2021-08-29 1 2015-07-06 Books
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