000 -LEADER |
fixed length control field |
01592cam a2200457 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003929.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080409s2008 ne a b 001 0 eng |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
014590404 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750689458 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaBVAS |
Language of cataloging |
eng |
Transcribing agency |
CaBVAS |
Modifying agency |
BWKUK |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.C43 2008 |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
C E |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8002854678 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.8002854678 |
Item number |
C E |
001 - CONTROL NUMBER |
control field |
0000066817 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chaffey, Dave, |
Dates associated with a name |
1963- |
245 10 - TITLE STATEMENT |
Title |
eMarketing eXcellence |
Medium |
[[Book] :] |
Remainder of title |
planning and optimizing your digital marketing / |
Statement of responsibility, etc. |
Dave Chaffey and P.R. Smith. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Amsterdam ; |
-- |
Boston ; |
-- |
London : |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 508 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
25 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Emarketing essentials |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2005. |
500 ## - GENERAL NOTE |
General note |
Published in association with the Chartered Institute of Marketing. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 1. |
Title |
Introduction to e-marketing. |
-- |
P.1. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 2. |
Title |
Remix. |
-- |
P.48. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 3. |
Title |
E-models. |
-- |
P.92. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 4. |
Title |
E-customers. |
-- |
P.130. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 5. |
Title |
E-tools. |
-- |
P.182. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 6. |
Title |
Site design. |
-- |
P.220. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 7. |
Title |
Traffic building. |
-- |
P.276. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 8. |
Title |
E-CRM. |
-- |
P.345. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 9. |
Title |
E-business. |
-- |
P.395. |
505 00 - FORMATTED CONTENTS NOTE |
-- |
Ch. 10. |
Title |
E-planning. |
-- |
P.438. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All age. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Smith, P. R., |
Dates associated with a name |
1957- |
Fuller form of name |
(Paul Russell), |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |