| 000 -LEADER |
|---|
| fixed length control field |
01592cam a2200457 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080409s2008 ne a b 001 0 eng |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014590404 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750689458 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBVAS |
| Language of cataloging |
eng |
| Transcribing agency |
CaBVAS |
| Modifying agency |
BWKUK |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.C43 2008 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
C E |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002854678 |
| Edition number |
22 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002854678 |
| Item number |
C E |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000066817 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
eMarketing eXcellence |
| Medium |
[[Book] :] |
| Remainder of title |
planning and optimizing your digital marketing / |
| Statement of responsibility, etc. |
Dave Chaffey and P.R. Smith. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Boston ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 508 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Emarketing essentials |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2005. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published in association with the Chartered Institute of Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 1. |
| Title |
Introduction to e-marketing. |
| -- |
P.1. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 2. |
| Title |
Remix. |
| -- |
P.48. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 3. |
| Title |
E-models. |
| -- |
P.92. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 4. |
| Title |
E-customers. |
| -- |
P.130. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 5. |
| Title |
E-tools. |
| -- |
P.182. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 6. |
| Title |
Site design. |
| -- |
P.220. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 7. |
| Title |
Traffic building. |
| -- |
P.276. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 8. |
| Title |
E-CRM. |
| -- |
P.345. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 9. |
| Title |
E-business. |
| -- |
P.395. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| -- |
Ch. 10. |
| Title |
E-planning. |
| -- |
P.438. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All age. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, P. R., |
| Dates associated with a name |
1957- |
| Fuller form of name |
(Paul Russell), |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
