The customer centered strategy [Book :]thinking strategically about your customers / Mark Jenkins.
Von: Jenkins, Mark.
Materialtyp:
BuchReihen: Millennium manager. Verlag: London ; Washington, DC : Institute of Management : Pitman Pub., 1997Beschreibung: xiv, 206 p. : ill. ; 24 cm.ISBN: 0273630040.Weitere Titel: Thinking strategically about your customers.Schlagwörter: Strategic planning | Consumer satisfaction | Competition | Organizational change -- ManagementDDC-Klassifikation: 381.3
Inhalte:
Priority skills for the manager of 2001 -- The rationale for this book: Why are customers strategic? -- What is strategic thinking? -- The process: Thiking strategically about customers: An overview of part 2 -- Identifying and selecting customers -- Choosing and defining customer strategies -- Matching customers to competences -- Making it all happen: the customer-focused organisation -- Reflections and actions: Reflections on the process -- appendix: Pro forma for applying the frameworks to your organisation.
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6october 1105 | 381.3 J.M (Regal durchstöbern) | 1 | Verfügbar |
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| 381.1 K E Experiential retailing | 381.1 PO option | 381.2 BW Wholesaling, principles and practice, | 381.3 J.M The customer centered strategy | 381.45615092 S D Did Trojans use trojans? | 381.45664 SM market development for genetically modified foods | 382.971073M O On guard for thee |
Includes bibliographical references and index.
Priority skills for the manager of 2001 -- The rationale for this book: Why are customers strategic? -- What is strategic thinking? -- The process: Thiking strategically about customers: An overview of part 2 -- Identifying and selecting customers -- Choosing and defining customer strategies -- Matching customers to competences -- Making it all happen: the customer-focused organisation -- Reflections and actions: Reflections on the process -- appendix: Pro forma for applying the frameworks to your organisation.
All age.
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