Global marketing strategies [Book /]Jean-Pierre Jeannet, H. David Hennessey.
Von: Jeannet, Jean-Pierre.
Mitwirkende(r): Hennessey, Hubert D.
Materialtyp:
BuchVerlag: Boston : Houghton Mifflin, 2001Auflage: 5th ed.Beschreibung: xxi, 762 p. : col. ill. ; 24 cm.ISBN: 0618071881.Schlagwörter: Export marketing -- Jeannet, Jean-Pierre | Export marketing -- Management -- Case studiesDDC-Klassifikation: 658.848 | Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 658.8 JG (Regal durchstöbern) | 1 | Verfügbar | |
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| 658.8 I C Creative marketing for new product and new business development | 658.8 IC Consumer behavior | 658.8 JG Global marketing strategies | 658.8 JG Global marketing strategies | 658.8 JG Global marketing strategies | 658.8 K F A framework for marketing management | 658.8 K F A framework for marketing management |
Includes bibliographical references and indexes.
Introduction -- ch. 1. Introduction to global marketing -- pt. 1. Understanding the global marketing environment -- ch. 2. The global economy -- ch. 3. Cultural and social forces -- ch. 4. Political and legal forces -- pt. 2. Analyzing global marketing opportunities -- ch. 5. Global markets and buyers -- ch. 6. Global marketing research -- pt. 3. Developing global marketing strategies -- ch. 7. Developing a global mindset -- ch. 8. Global marketing strategies -- ch. 9. Global market entry strategy -- pt. 4. Designing global marketing programs -- ch. 10. Pricing for global markets -- ch. 11. Global promotion strategies -- ch. 12. Managing global advertising -- ch. 13. Global product and service strategies -- ch. 14. Developing new products for global markets -- ch. 15. Managing global distribution channels -- pt. 5. Managing the global marketing effort -- ch. 16. Organizing for global marketing -- ch. 17. Planning and controlling global marketing -- ch. 18. The export and import trade process.
All Ages.
Accompanied by case studies : Cases in global marketing strategies.
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