Business marketing strategy [Book :]concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
Von: Rangan, Kasturi V.
Mitwirkende(r): Moriarity, Rowland T | Shapiro, Benson P.
Materialtyp:
BuchReihen: The Irwin series in marketing. Verlag: Chicago : Irwin, 1995Auflage: 1st ed.Beschreibung: xiii, 354 p. : ill. ; 24 cm.ISBN: 0256169101.Schlagwörter: Marketing -- Management | Product management | Industrial marketing -- Management | Marketing -- Management -- Case studiesDDC-Klassifikation: 658.802
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6october 1203 | 658.802 R.B (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.802 P S Strategic integrated marketing communication : | 658.802 PS Strategic marketing | 658.802 PS Strategic marketing | 658.802 R.B Business marketing strategy | 658.802 R S Services Marketing / | 658.802 S C Creating a successful marketing strategy for your small new business | 658.802 S I integrated marketing communications in advertising and promomtion |
Includes bibliographical references and index.
All Ages.
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