Foundations of marketing communications [[Book] :]a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Von: Pelsmacker, Patrick de.
Mitwirkende(r): Geuens, Maggie | Bergh, Joeri van den | Pelsmacker, Patrick de. Marketing communications.
Materialtyp:
BuchVerlag: Upper Saddle River, NJ : Financial Times/Prentice Hall, 2005Auflage: 1st ed.Beschreibung: 328p. ; : ill ; 26 cm.ISBN: 0273703862.Schlagwörter: Communication in marketing -- Europe | AdvertisingDDC-Klassifikation: 658.802
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| 658.802 P C Contemporary issues in marketing and consumer behaviour | 658.802 P F Foundations of marketing communications | 658.802 P F Foundations of marketing communications | 658.802 P F Foundations of marketing communications | 658.802 P S Strategic integrated marketing communication : | 658.802 PS Strategic marketing | 658.802 PS Strategic marketing |
Rev. ed. of: Marketing communications. 2001.
Includes bibliographical references and indexes.
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