Marketing for entrepreneurs [[Book] :]Concepts and applications for new ventures / Frederick G. Crane.
Von: Crane, Frederick G.
Materialtyp:
BuchVerlag: Thousand Oaks, Calif. : Sage Publications, 2010Beschreibung: 227 p. : ill. ; 23 cm.ISBN: 9781412953474; 1412953464 (cloth).Schlagwörter: Marketing -- Management | Small business marketingDDC-Klassifikation: 658.8
Inhalte:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 658.8 C M (Regal durchstöbern) | 1 | Verfügbar |
Regale von 6october durchstöbern , Standort: 1203 Regal ausblenden
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| 658.8 C I International marketing | 658.8 C.M Marketing management | 658.8 C.M Marketing management | 658.8 C M Marketing for entrepreneurs | 658.8 C S Strategic marketing | 658.8 CD Consumer Behavior | 658.8 CM marketing channels |
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
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